New Delhi, June 12, 2023: Embarking on a sensory journey infused with captivating scents and cultural splendor, Zighrana, an emerging luxury perfume brand, has joined forces with Khazana, the esteemed lifestyle brand of Taj Group of Hotels. This collaboration aims to unveil an enchanting collection of traditional Indian attar and eau de perfume, inspired by India’s opulent cultural heritage.
The harmonious alliance between these two renowned brands allows customers to indulge in an olfactory experience that unveils the beauty and grandeur of Indian culture through Zighrana Perfume’s luxurious fragrances. It goes beyond a mere scent; it is a celebration of the One District One Product (ODOP) initiative in Uttar Pradesh and the coveted Geographical Indication (GI) tag of Kannauj, where the art of Attar-making thrives.